Someone said, “People showed strongly negative feelings toward the word ‘debt.’ Very few admitted to debt problems even if they had tons of it.”
David must pay off a poker debt
“Some people got angry when we even mentioned it.”
Heads nodded because this reminded everybody of Terry, a participant in the research. “Terry!” someone exclaimed. Terry had not only swung from anger to despair when compelled to illustrate his financial situation in a graph, he also carried a smallish torch for the researcher. When she had asked him what kind of incentives toward saving money would interest him, Terry had said, “I don’t know — hugs?”
“They see debt as part of life, normal life,” I said in the knowing voice that I trot out when I begin to fear that my value is dropping.
Someone said, “So how do we help people get a handle on their debt and encourage spending without the bank looking like it’s encouraging it?”
Someone said, “Hmmmmm, it’s tricky.”
Someone said, “It’s the nut to crack.”